Impact BBDO is finally rolling out Pepsi’s new global brand positioning of ‘Live for Now’ across the Middle East and North Africa. Called ‘Yalla Now’, the campaign includes a 60-second TVC, social media and out-of-home executions.
Project Yalla Now
Client Pepsi
Creative agency Impact BBDO
Executive creative director Carlos Amseyan
Creative director Carlos Amseyan
Copywriter Darren Mccall
Art director Mohamed Diaa
Digital Impact Proximity
Media agency OMD
Director Harry Patramanis
Producer Rany Sarouphim
Production company City Films
Exposure TV, online, out-of-home
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bad
Brief: Pepsi is all about young people having fun.
Solution: ‘I’ve cracked it! Let’s show young people having fun!’
I think a 60-second still of a Pepsi can would’ve been a more honest admission of defeat.
Horribly regressive… Pepsi is doing itself a disservice with ads like this.
Very bad
Hard luck
Check out the ECD’s creative pose on LinkedIn and you’ll see why!
Congratulations to all involved. Captured the spirit and responded to brief. Good work by the actor also.
Thumb up for this amazing work, a well crafted, adaptive integrated campaign.
I love pepsi