McDonald’s has handed its regional media buying and planning account to OMD.
The move means UM has lost the account after 19 years, although it retains the local McDonald’s business for markets such as the UAE, Saudi Arabia and Egypt.
OMD already handles the McDonald’s account on a global level, meaning the move brings McDonald’s’ regional agency roster in line with its global set-up. Nobody at McDonald’s was available for comment at the time of going to press.
In 2010 McDonald’s took its regional creative account out of FP7 and handed it to Leo Burnett. The business had been with FP7 for almost 17 years. Both FP7 and UM are part of the MCN group.
Well done Omd, Sony is next keep it up…