Saudi Arabia’s second mobile telecoms company, Mobily, is in the process of reviewing its creative advertising account.
The Riyadh-based operator is understood to have sent out a round of RFPs to an unknown number of agencies in the region. The pitch is believed to be a request for 360-degree creative support in its home market of Saudi Arabia.
The agencies invited to take part are expected to make their initial submission soon, which will then progress to a procurement assessment, prior to a shortlist being drawn up. Mobily last called a creative review in 2009, finally deciding to split the business with Impact BBDO and Drive Dentsu. It is not yet known if both incumbents have been invited to re-pitch for the account.
Mobily is one of the biggest ad spenders in the kingdom and, according to Pan Arab Research Center, spent $97 million on advertising in 2011.
Dear Campaign Team,
My name is Sheryl Panganiban, Project Manager at DarOtakwin, an innovation agency in Bahrain.
I have seen the above article about Mobily’s requirement for a new advertising agency and we would like to be invited to pitch. In this regard, can you kindly lead me to the right person to approach from Mobily?
Thank you and looking forward to hearing from you soon.
My sincere regards,
Sheryl