Project: Silence Your Hunger
Client: Kit Kat
Agency: JWT Dubai
Executive creative director: Seyoan Vela
Regional creative director: Adham Obeid
Art director: Adham Obeid
Copywriters: Adham Obeid, Michael Fillon
Head of TV Production: Emily Haddad
Group account director: Ebru Goksu
Planner: Prahbakar Iyer
Production company: The Talkies
Post-production company: Digital District – Paris
Music composition: Mad Planet
Director: David Jellison
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Don't have an account?
Free registration allows you to access all website content, sign up for our email bulletins, and comment on articles.
Frezh and brilliant..love it
I hate it, it’s so creepy and doesn’t reflect well with the orginal “Have a break, Have a Kit Kat”.
Frezh (sic) and brilliant? Where?
And has Kit Kat moved on from ‘Have a Break’?
a wild stab in the dark maybe, but ‘have a break’ is for kit kat, not kit kat chunky surely
Any connection to Sprite’s “Obey Your Thirst”?
Silence your hunger / obey your thirst… Hmm, can I obey my hunger and silence my thirst?
for sure it stamped an impression.good work
This is oddly similar to the proposition of the arabic snickers commercial ..
wouldn’t it have made more sense to go further with the have a break logic?
bigger kit kat = bigger/longer break?
why do people in this part of the world always forget about continuity?
well done. the proposition for chunky – silence your hunger. is pretty clear.
though did it need so many executions.
but i guess the brand custodians know better.
good creative work but no doubt the platform is owned by Snickers. shame that a brand like Kit Kat copies another brand territory within the same category.