Many terms are redefined or reformed to match the zeitgeist of the prevalent lexicon and maintain relevancy in any given period. However, very few, if any, have transcended across the years to adopt a more powerful meaning with every age that it is used in. From exceptional writers and orators to digital savants whose understanding of modern technologies and platforms is palpable to an intrinsic degree, influence is no longer just the means of affecting someone’s choice; it is the compass that is guiding the new era.
Where once the rein was explicitly in the hands of marketers and communication professionals, it is now in the control of people who have adapted to the tools in their hands and used them to garner influential dominance over others, for better or for worse.
Source: https://instituteforpr.org/science-influence-social-media-affects-decision-making-healthcare-travel-retail-financial-industries/
SUB SECTIONS:
Game Changer
Things have changed exponentially over the past months, and people have introduced innovative ways to celebrate. The Indian Institute of Technology Bombay held an online graduation ceremony that took the world by storm. It wasn’t just remote: an avatar was generated for each student and faculty member granting the event a true virtual feel.
Breaking the Net
Oneya Johnson is 22 years old. He is homeless, living in his car, and amassed one million followers on TikTok on his first day on the platform. Why? His unique way of spreading positivity. The story here is not of this young man, however. It’s that no matter what, people are still looking to share and spread love against all odds and challenges, and celebrating those who do.
#Not
Novak Djokovic, the number-one ranked tennis player in the world, was disqualified from the US Open for inadvertently striking a line judge with a stray tennis ball. The internet has been vocal over this matter, with some decrying his dismissal and others calling the decision, though justified, a blow to tennis fans who now have nothing to look forward to in this Grand Slam. Moral of the story? Don’t give in to frustration and always keep your cool.
