Campaign Middle East

Horizon FCB creates TikTok workout challenge for Clorox

Binge eating, binge watching and binge sleeping? Sounds like your lockdown? Sounds like everybody’s lockdown! And what’s better exercise than an intense cleaning session! Introducing the Clorox Workouts Challenge live on TikTok, where we combined the disinfecting power of Clorox with a workout routine that’ll bring a smile to your face, keep your body active and make your home sparkle. Working with influencers living in the Middle East, the challenge was on! We got everyone moving, mopping and disinfecting and achieved: 750k shares, 1 million comments, 10 million likes and 800 million views. Heres the case study video: Agency – Horizon FCB Dubai Executive Creative Director – Rodrigo Leal Rodrigues Associate Creative Director – Rodrigo Scapolan, Guilherme Possobon Copywriter – Lucy Elder Cinematography – Anthony Heneine Editor - Waleed Abdulaziz Recording Studio – Montage Agency Producer – Hicham Soubra Sound Designer – Albert Ters Marketing Director, Clorox  – George Rechdan Associate Director, Clorox – Ana Udrica Account director - Jad Hassanieh Account executive - Sabine Saade Media Agency – OMD Media Strategist – Omar Anwar, Darelle Paniora, Luqman Sohail, Gina Maayeh, Isabelle Abou Samra General Manager, Horizon FCB Dubai – Reham Mufleh