MEC has won the media buying and planning account for the Dubai International Film Festival.
The appointment follows a four-way pitch that included OMD, Starcom, Carat, and MEC, with MEC winning the three-year contact and taking over from incumbent OMD. Leo Burnett continues as the festival’s creative agency, while Asda’a Burson-Marsteller remains the event’s public relations agency.
Mahsa Motamedi, the festival’s director of marketing and sponsorship, said: “Media buying plays an important role in driving the festival’s industry and community engagement, and MEC’s approach provided an exciting blend of both cutting-edge technology as well as its active engagement in all the spaces we want to be present in.”
Mohan Nambiar, CEO at MEC MENA, added: “DIFF is an iconic event in the region and we are delighted at being chosen to handle its media business. Cinema is about creativity and passion, and we have demonstrated our strengths in these areas consistently over the years. We strive to be a valued and valuable business partner to all our clients and hope our partnership with DIFF will pave the way for exceptional success in its next editions.”
This year’s Dubai International Film Festival takes place from 7-14 December.
