Campaign Middle East

Havas tells Kiri’s customers, Iftar is #BetterWhenShared

This Ramadan is different in many ways. Especially for the care workers who are away from their families working tirelessly to control the crisis. Living up to its brand philosophy of being Generous by Nature, Kiri is distributing wholesome Iftar meals to all those at the front lines. Each with a heartfelt note of thanks, not from the brand, but from the mothers of UAE. Through a social media campaign, Havas Dubai and Kiri are promoting generosity and encouraging mums to share their messages for the care workers, that are then printed onto personalized Iftar boxes in real-time and delivered to hospitals, medical camps and government centers across the country. Turning every Iftar meal into an opportunity to express how grateful we are as a nation. Media was by Zenith.