Wunderman Thompson and Bose launches Noise-O-Meter to bring noise cancelling savings to loud home offices
In today’s world, Working From Home (WFH) is the new normal for millions of office workers. Many are winning the daily productivity battle in their home offices. But not all home offices are equally quiet. Often times, the volume levels indoors can make a busy street sound soothing.
So striking a pleasing note, Bose is taking a unique approach to offering savings on its newest noise cancelling headphones: The louder your home office, the bigger your discount. Noise-O-Meter, developed by Wunderman Thompson Dubai and launched in the UAE, measures ambient noise levels and instantaneously converts the decibels into discount coupons.
When Bose Noise Cancelling Headphones 700 were launched, they ushered in a new era in audio technology. Partnering with Wunderman Thompson Dubai which engineered a first-of-its-kind algorithm for interpreting sound data, fans now have Bose a playful, and rewarding, way to get their hands on these unrivalled headphones.
Pablo Maldonado, Executive Creative Director at Wunderman Thompson Dubai, explains: “Unwelcome decibels are everywhere, from the whooshing hairdryer to that rattling washing machine and those boisterous neighbours. We wanted people to have some fun even as they save more and bring the calm inside. What makes Noise-O-Meter extra rewarding for us is the fact that it was conceived and brought to life from our home offices!”
Try the Noise O Meter here - https://noise-o-meter.com
Credits
Wunderman Thompson – Agency
Pablo Maldonado – Executive Creative Director
Gustavo Dallegrave – Senior Art Director
Saymon Medeiros – Senior Art Director
Hassan Bilgrami – Associate Creative Director
Diogo Borges – Digital Design Director
Soheil Magdi – Animator
Irmak Aktas – Senior Account Director
Taha Hameeduddin – Bose, Marketing Manager UAE
Vox Haus – Sound
Paulo Sampaio – CGI Director