Campaign’s Digital Faces to Watch 2020 – Andrea Tan, Senior executive, performance, OMD UAE
Age: 25
Terry Mo, director, performance, OMD UAE: Andi is an integral part of the team, responsible for all performance media for Infiniti with a rare combination of marketing smarts and technical expertise. With this, she has successfully managed biddable media all through the purchase journey through a market-leading always-on performance approach, first party data strategy and integration with the client’s DMP and CRM. She is also a dedicated and well-respected member of the team, always quick to support others where needed and quick to share a crazy anecdote and a laugh otherwise.
Career highlights
The current field I am in is not due to a random storm of events. After graduating with a BA in Advertising, my attention was immediately captured by the field of Digital Marketing, which was constantly constructing and reconstructing itself. Since then, I have been working on accounts within the automotive industry, which has been the golden thread of my career. From Chevrolet, Cadillac and GMC in iProspect to Nissan and Infiniti in OMD, the automotive industry is a highly complex ‘stage’ on which I had the opportunity to perform and to constantly hone my skills.
Guiding principles
If you want to learn, you find ways to learn – you do not wait for knowledge to come and greet you.
Dream job
Musician.
Side hustle
Outside of work, I’m an amateur musician and the acoustic guitar is my instrument. Music has always been my favourite form of art and I’ve been playing ever since I was a child, but I’ve been recently trying to take it to the next level.
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