Campaign’s Digital Faces to Watch 2020 – Zaid Sweidan, Digital marketer, Boopin
Age: Under 30
Career path
Growing up I always had a passion for marketing. At the age of 18, my brother and I started Echo Advertising in Palestine. Initially, we started by doing community management for small clients and throughout the years grew to managing social, media, and OOH advertising for top local Palestinian companies. I always understood the importance of media as it is a platform to increase a company’s value through creative measures. Echo being a two-man show I understood the full spectrum of advertising from digital to prints. Ultimately, I pursed marketing as a Bachelor’s degree to accumulate more knowledge and gain a better understanding of media-related tools to grow my capabilities and eventually increase value to my clients. Working at Boopin fuelled my passion and knowledge by providing me with the experience of working at an international agency and working with top-tier clients from various sectors across the region.
Dream job
The dream job of mine would be to start my own non-profit organisation that aims to help orphans and widowed mothers.
Side hustle
As a side hustle, I am currently importing goods from Palestine and selling them to friends and family. Goods such as Nabulsi cheese, olive oil, pickled items, etc.
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