Campaign’s Digital Faces to Watch 2020 – Ailsa Sachdev, Senior account executive, digital, Edelman
Age: 28
Ken De Pauw, head of digital, Edelman: Ailsa, since joining the Digital team at Edelman, has made an invaluable impact. She is always there to help and comes with creative ideas at the ready. Her passion for the industry has led her to always be on the lookout for opportunities and new ways to engage, whether it be a rap for KFC, an influencer campaign or how to raise awareness and make a technology B2B company exciting. Recently she has been instrumental in monitoring daily news around the coronavirus and has provided proactive ideas to help our clients move from on-the-ground events to digital activations.
Career highlights
- Shortlisted for the MENA Cannes Lions competition.
- Winner of the Minnie Ryan Dwight Prize for excellence in journalistic writing.
- Working on a campaign that livestreamed safaris in Kenya through Periscope.
- Mentoring students in India to implement ethical waste disposal systems in schools and communities.
- Organizing a benefit comedy show in New York’s Gotham Comedy Club.
- Wrote a rap for KFC.
Guiding principles
We need, in every community, a group of angelic troublemakers. – Bayard Rustin.
Dream job
Paleontologist.
Side hustle
That’s top-secret information until I manage to get my project off the ground.
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