Campaign’s Digital Faces to Watch 2020 – Razan Al Hussein, Performance manager, Performics MENA
Age: 29
Hatem Jarad, performance business director, Performics: Razan has been a great addition to the team. Her energy and dedication to keep delivering best-in-class work for her clients always made her input key to any performance discussion and decision. Razan has been leading Hyatt’s global performance activities, She has been able to improve results for her clients and drive growth by improving the day-day operations, optimise processes and deliver tailored strategies alongside her team.
Career highlights
When I first graduated seven years back, my career life started in recruitment for one year, after which I moved to Digital Marketing in Performics. With my eagerness and enthusiasm to become a specialist in the field, I took every opportunity Performics has given me to become a Digital Marketer with a broad knowledge of all digital concept, yet still specialise in one particular area, which is paid media. My team and I worked on successful global projects, some of which are strategies for online shopping, SEO case study analyses, higher ROI for various digital marketing strategies, and analyses of digital marketing competitors.
Guiding principles
With my passion to nurture my skills and take them to the next level, the management at Performics played a huge role throughout my career by introducing me to new opportunities, pushing my limits to grow further, where I was able to leverage my diverse strengths for each new challenge.
Dream job
Apart from my current career, my dream job would be to create innovative digital products that would become world-wide known, such as products that would help people of determination, or that would ease working from home, and many others.
Side hustle
Aside from my current job, and like many people, I also have a personal passion, where I started two projects on the side with one of my friends who shares the same passion as I do. One of the projects is in e-commerce and the other is an online recruitment platform. Both projects are currently under development, and soon a plan will be developed to promote them.
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