Campaign’s Media Faces to Watch 2020 – Saurabh Gandhi, Senior executive, programmatic, PHD UAE
Age: 27
Daniel Shepherd, head of strategy and specialized services, PHD: Saurabh is an entrepreneurial self-starter with a great understanding of data-led performance planning. At PHD he has initiated an affiliates programme that revolutionised results for Mashreq’s digital bank, NEO; demonstrated ROI to unlock programmatic budget across his clients, including Toyota, and played a key role in training the wider support team. A natural media man, and charming with it.
Career path
I am a passionate digital media professional with almost six years of experience in online strategy conception for global clients. I kickstarted my career as a campaign manager at Exponential Interactive. I proudly won back-to-back Employee of the Quarter awards for my performance. Currently, I am working as a programmatic expert in the biddable team at PHD, working with a great team and leading a diverse portfolio of clients. At PHD I have acquired various certifications such as Google (DV 360) and Facebook Blueprint.
Guiding principles
Learn and disperse – I have always believed in not only self-learning and gathering all the knowledge you can get your hands on, but also dispersing it to my colleagues, mentees and friends. This is the best way for teams to grow and in turn, create brand growth for our clients.
Living in the moment – My thinking always has been to be present, seize the moment and grab the most out of it. To focus on work when you are working but to also allow yourself to be able to turn off when you are enjoying time with friends or family. This has helped me to excel and to focus on what is important.
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