Campaign’s PR Faces to Watch 2020 – Safa Yakoob, Account manager, Apco Dubai
Age: 27
Venkat Iyer, senior account director, Apco Dubai: Safa joined Apco Worldwide as a senior account executive in October 2018. Ever since, she has a been a great value addition to the team and some of our key client relationships. Safa’s skills and strong media relations have immensely benefited the team and the other practice groups within Apco. Safa is always ready to take up new and challenging tasks – and her proactive attitude and work on Cigna, Gulftainer and Barco has been highly commended. The hits and successes achieved on these clients are testimony to some good work by Safa.
Career highlights
I have worked in multiple multinational agencies in the UAE, where I was lucky enough to get the opportunity to work across a range of industries from technology to law to logistics to hospitality and real estate, to name a few. I have been part of some innovative, global, impactful campaigns. My journey at Apco has been extremely fruitful and I have been promoted to another role in a short period of time. The biggest highlight of my Apco journey so far is the World Government Summit, where I was picked to be part of the editorial team.
Guiding principles
To be acutely aware of your actions and their consequences, responsibilities and yourself. It was my mom who taught me this.
Dream job
Photojournalist.
Side hustle
I tutor children from grades 1 –3 from time to time at a learning centre. I have been a tutor since high school and continued tutoring university students on campus while I completed my degree. I have always had a passion for teaching children and making a difference in their lives.
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