Campaign’s PR Faces to Watch 2020 – Injeel Moti, Managing director, Catch Communications
Age: 29
Career path: Set up communications consultancy at the age of 27 in December 2017; saw consistent growth over the past two years in clients, revenues and team size; serviced 39 clients across both long-term contracts and short-term projects and launches, 60 per cent (17 clients) of which were retained and re-engaged with the agency for other projects in 2020; nominated for two years in a row under regional PRCA MENA awards (categories included Rising star of 2019, Best Media Relations Campaign 2019 and Small Consultancy of the Year 2020); spearheaded award wins for clients including, The Face Shop, Cosmopolitan Beauty Awards 2020, Time out Abu Dhabi 2019 for Wild and The Moon, Fact Dining 2020 for Wild & The Moon.
Guiding principles
Communications is an extremely fast-paced and ever-evolving industry; it is imperative to stay on top of trends and be quick to adapt and implement changes in strategies for clients to ensure continued and retained long term success.
Consistency is key in communications. Regardless of the mediums, which may change from time to time, communication should not stop.
(Omar Qirem is a great mentor and very insightful.)
Dream job
Author
Side hustle
I feel very passionately about working with and empowering South Asian girls in the GCC region (being one myself). I set up WE RISE in late 2019, which is essentially a community for South Asian girls residing in the GCC. A community that doubles as a safe space for young girls to come in to talk about and express issues they might be facing in life, love, work, etc., seeking advice from fellow South Asian women who act as mentors and role models.
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