Campaign’s PR Faces to Watch 2020 – Issam Hakim, Account executive, Bridge of Minds
Age: 23
Marina and Sarah Araigy, managing director and chief operations officer, Bridge of Minds: Issam has been an essential element in the delivery and success the team has achieved since he joined Bridge of Minds almost two years ago. Issam has created and successfully executed local and regional communication strategies for his clients, taking them to the next level. Additionally, he was an integral part of the core communications team managing high-level events across Lebanon.
Career highlights
My passion for PR started as a host at Diffa Group and it grew with my first role in customer service at Ihjoz ticketing platform. I’ve always been fascinated by the world of PR, which guided my academic choices. I completed my master’s of science degree in marketing and communication at Toulouse Business School, where I graduated with the highest distinction, summa cum laude. I got an internship in the communication department at Zuhair Murad Paris. I joined Bridge of Minds as an account executive a year ago, where I had the chance to enrich my experience and develop my skills in planning and executing PR strategies for clients in different sectors.
Guiding principles
It is crucial to understand the vision and objectives of every client to be able to design the correct strategy accordingly and establish a long-lasting relationship.
Dream job
Fashion designer or TV anchor.
Side hustle
I am passionate about music and, more specifically, the live entertainment shows. For instance, one of my favourite artists are Beyoncé. I’m truly inspired by her performance, art and shows.
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