Only two Middle East agencies have been shortlisted at Cannes in the cyber and design categories, which were released this morning.
Y&R Dubai has three nominations in design courtesy of its ‘Splitting headache’ and ‘Explosive pain’ work for Paras Pharma, while its ‘See potential’ for the Al Noor Training Centre for Children with Special Needs is also shortlisted. TBWA\Raad is the only regional representative in cyber, with its ‘Test drive on demand’ for Nissan making the cut.
Last night Leo Burnett Beirut grabbed a silver in the PR category thanks to its ‘Fake it all’ campaign for the Brand Protection Group. The region has a total of 43 pieces of work shortlisted in press, 12 in outdoor and four apiece in media and radio. Radio, outdoor and media winners will be announced night. The festival runs until 25 June.
