International branding and design consultancy Lambie-Nairn has created the new identity system for Qatar’s 2022 bid for the Fifa World Cup.
The identity includes a suite of football illustrations, photographs, bespoke calligraphy and newly commissioned font.
Christian Schroeder, CEO of Lambie-Nairn, said: “In order to generate the support required for a successful bid, the brand needs to communicate unique benefits on a national Qatari level to generate support, on a regional level to secure the backing of its neighbours in an underdeveloped football region, and perhaps most importantly, provide Fifa with the opportunity of continuing its strategy of bringing the World Cup to the w
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