Nominated by Lisa King, vice president, consumer & healthcare
“Diana has grown up through the ranks at Asda’a BCW to become a highly valued associate account manager. With exceptional English writing skills and dedicated work ethic, Diana has now found her niche within the healthcare sector. Starting out with limited healthcare knowledge, she has embraced the opportunity and become a specialist with a solid grasp of both the sector in the region and the nuances of the industry. Through the delivery of outstanding work she has contributed to the significant growth of the practice at Asda’a BCW, which has doubled in size over the last year. Diana is real asset to the agency and undoubtedly a face to watch.”
Career path
“I’ve always been fascinated with the world of media and communications, which guided my academic choices at both bachelor and master’s level. After completing my master’s degree from the University of Warwick, UK, I interned at Edelman Middle East for two months before becoming a permanent member of the team. I was also a member of their marketing committee briefly, before leaving to join Asda’a BCW as an account executive. A little over a year later I was given a double promotion to associate account manager, and enjoy working across a portfolio of healthcare and hospitality accounts. I was also privileged to be a part of the team that worked on the award-winning Arab Youth Survey in 2017 and 2018.”
Guiding principles
1. Have a growth mindset and be a life-long learner. You can never know too much or enough of anything. I work with great managers who embody this.
2. Everyone possesses some quality or skill you can learn from. Keep an open mind.
3. Build yourself up, in terms of confidence and emotional intelligence, and work on staying positive and getting back up no matter what. My mother has always inspired me to do this, and sets a great example.