Nominated by Marina Araigy, owner, Bridge of Minds
“With a background of business development and strategy, Sarah is well connected in the Middle East and Levant region and joined Bridge Of Minds in October 2017 as chief operating officer.”
“Over the past 18 months, she has introduced ‘experiential PR’, a PR approach new to the Lebanese market and especially local clients. She took the local brands she was leading with her team to a more international level in their PR strategy and thinking. In November 2018, she executed a PR activation for Hi Cart, a new e-commerce website in Lebanon, on the occasion of their first anniversary.”
Career path
“Since doing my bachelor’s degree in 2009 at Holy Spirit University, Lebanon, I started working on freelance projects with Impact BBDO Beirut in the client-servicing department. I moved to have experience in Barcelona with Grey while I was doing my master’s degree at Universitat Autonoma de Barcelona, and in Dubai when I was working as in regional marketing and business development with JCDecaux Middle East till September 2017. This gave me the know-how to experiment in all the aspects of marketing and dedicate my expertise in PR and communications to helping Lebanese brands grow internationally.”
Guiding principles
As a marketing professional, I always followed two rules during my career since day one. First, dedication and loyalty are the key to your personal continuity and growth in the company and your relation with the clients. Second, creativity and flexibility are important to have an edge over the competition and acquire new clientele.