Nominated by Nadim Karam, senior director, Hearts & Science
“Very few people in this industry are as pleasant to work with as Sonia. She’s a great asset to any team, as she will always elevate the conversation and get great work done.”
Career path
Sonia started her career at PHD India on the Unilever account as a digital planner. She then moved to Dubai and joined a boutique agency as a digital specialist, where she led on planning and operations, learning the tricks of the trade. She then moved to Hearts & Science where she works on KFC, keeping data at the core of the operation. This year she was nominated by management and won a global Hearts award for her work in facilitating the digital transformation of KFC.
Guiding principles
“Rest in reason, move in passion” is a quote by Khalil Gibran that I have followed all through my career and I would pass on to someone joining this industry. It is extremely important to be passionate about your work, but reasoning will always keep you grounded. In the ever-changing and growing field of digital transformation, everything that you mastered a week ago no more holds true. So always keep yourself up to date.