LAYAN SARKIS, 28 ART DIRECTOR, OMD
Nominated by Haytham Zoghby, executive creative director, OMD
“Follow her on Instagram and you will see what we mean: Layan breathes art and fashion and exhales
talent. Her ability to weave concept and art direction together is exquisite and unique. She is one of our founding members and continues to contribute every day to our business growth, great work and creative recognition.”
Guiding principles
Be very observant of everything around you: your clients, your colleagues and your brands. Build a steady foundation with your clients to develop trust. This will make them open to your brave ideas, and in return nurtures your creativity. Support your colleagues because it’s a two-way street, and level up as a team, as having a competitive mindset all the time can be limiting to your growth. Understand your brand and be the custodian of it, observe what other brands and markets are doing, then do better. Communicate, speak your truth and never underestimate your ideas in an ideation session. Don’t be afraid to exaggerate a thought and back it up with insights. Also, learn to have a good work-life balance. There’s nothing wrong with having a brain freeze. When there is no inspiration, breath, take a walk, sleep it off and let inspiration find you.