AGENCY BIO

Zenith is The ROI Agency. The first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, Zenith transforms businesses and brands through evidence-led thinking. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe. As a  leading global media services network, Zenith has more than 5,000 people working across 95 markets. Supported by Publicis Media’s global practices, Zenith offers its clients a full range of integrated skills across communications planning, value optimisation, performance media, content creation and data and analytics. Zenith works with some of the world’s leading global brands including Nestle, BMW, BEL, Disney, The One, Ooredoo, Reckitt Benckiser, Red Bull and Kering Group.

Heads of company: Raja Trad, executive chairman, Publicis Groupe MEA; Firas El Zein, regional CEO