Peter Bidenko, a former creative director at Impact BBDO, has returned to the region to take on a senior role at Leo Burnett.
Bidenko will become regional executive creative director of Leo Burnett on 15 March, with responsibility for the UAE, Kuwait and the Lower Gulf. Based in the Dubai office, he will replace Malek Ghorayeb, who is moving to Beirut to become regional executive creative director for P&G and the Levant.
An Australian and a former creative director of Tequila Sydney, Bidenko left the Impact BBDO Group – where he was also executive creative director of Impact Proximity – in 2009. During the same year he represented the UAE at Cannes as a judge in the direct category.
