Tummyfish: Nestlé/United’s campaign for healthier kids

Tummyfish is an integrated campaign by Nestlé’s regional United for Healthier Kids initiative to encourage children to drink more water.
The world of Tummyfish includes an original storybook produced by Campaign publisher Motivate, a website and an app that turns your phone into a window to your stomach, where Tummyfish lives. The more water a child drinks, the healthier the fish.
The app allows parents to track their child’s water intake, set daily targets and participate in simple games. The campaign was led by Ogilvy One, while MediaMonks developed the app.