FP7 has won Harvey Nichols’ advertising account following a multi-agency competitive pitch.
The win means long-term incumbent Y&R Dubai has lost the account just two weeks after winning three golds for the upmarket department store at Cannes.
Tarek Miknas, FP7’s CEO for the MENA region, said the win “was a testament to the level of talent we have and the level of passion we put towards our work”.
Sasan Saeidi, managing director of FP7/DXB, said: “Who doesn’t love Harvey Nichols? We are delighted to be chosen as the communication partners for this great brand. We are committed in making sure we carry forward and further strengthen the Harvey Nichols Dubai brand; through superior and effective communication solutions, and we have the right team to do this.”
The store is run by the Al Tayer Group, which is the exclusive licensee of Harvey Nichols in the UAE. The store opened in 2006 in the Mall of the Emirates and is the largest Harvey Nichols store outside the UK. A Saudi store was opened in 2000, with Kuwait following in 2012.