Campaign Middle East

Omantel’s Ramadan campaign shows people can be together while being apart

The blessed month of Ramadan has arrived. However, this year it comes to us in the most challenging of circumstances. As we all adjust to this new and ever-shifting situation, Omantel's commitment has always been to be with you, for you and for Oman. Through its Ramadan campaign, it wanted to bring to life a faithful message that this too shall pass and that the power of Oman's people will help celebrate the values and traditions that make Ramadan so special to us all. Omantel's message is clear: though we may not be able to gather with our loved ones to celebrate the Holy Month, we can still come together virtually to make this month a truly blessed one, because together we share the same fate #تشاركنا_المصير Omantel's campaign aims to spread hope and positivity across the country and the entire region, reassuring people that even the most challenging times will come to pass. The hero film is a song which reminds every Omani that we have the power to unite, comfort and support each other, to break our fast together, laugh, love and live together, despite the distance between us. Client:  Omantel Agency: Leo Burnett - MEA Media: Zenith Production House: 35Film