180 Amsterdam has rolled out its first campaign for Qatari telco Ooredoo following its winning of Ooredoo Kuwait’s launch brief.
The ‘I Want’ campaign is being rolled out in Kuwait and follows Ooredoo’s takeover of Wataniya, with the integrated campaign showcasing Wataniya’s rebranding as Ooredoo Kuwait. The work seeks to inspire the diverse community of Kuwait and cement existing relationships with consumers while growing its target base.
Al Moseley, president and chief creative officer at 180 Amsterdam, said: “We are thrilled to be able to bring some ‘180 thinking’ and creativity to this exciting project, in what is sure to be a remarkable period of transformation for the brand.
“We are very excited by the opportunities in the Middle East region. The brands have incredible global ambitions and our appointment by Ooredoo shows that they want the very best global communications partners to help them realise their vision.”
He added: “The focus of the campaign was enabling the consumer to achieve their wants, whether they are big, small, personal or social. Ooredoo is a brand with huge ambition and our goal was to create a campaign that would match these.”
Riham Othman Al-Ayyar, head of communications and customer experience, at Ooredoo, said: “The ‘I Want’ campaign is the result of a fantastic international partnership with some of the brightest creative industry players in the world that we brought together, and it has been a truly collaborative working process. This is a campaign which will strike a chord with the international, aspirational mindset of our audience, whilst delivering strong, local relevance.”
The campaign was created in collaboration with MediaMonks and Google’s The Zoo and encompasses TV, print, digital, out-of-home, social media and radio. 180 Amsterdam, which also works with Qatar Airways, says it has no plans to open a regional office.