Buzzman has launched a new campaign for Pantene Middle East that exposes the damage people do to their hair through everyday activities. The campaign consists of four videos inspired by the great villains of cinema. Set to a pulsating musical score, the films show that it is everyday things such as brushes, straightening irons and hairdryers that cause the most damage.
Client Pantene
Agency Buzzman Middle East
Executive creative director Georges Mohammed-Cherif
Vice president Thomas Granger
General manager Adil Zghaoui
Copywriter Andrew Siebert
Art director Camille Dutoit
Client servicing Ramah Elazzouni
Agency producer Nada Asaf
Director Luca Perazzoli
Production house DejaVu
Exe
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