‘Tor2at el zefet’ by TBWA\Raad Beirut for MTV Lebanon

‘Tor2at el zefet’ is a ‘social movement’ with the objective of shedding light on the bad condition of Lebanon’s roads. In the long term it hopes to instigate change through public opinion. The movement has begun with a television and social media initiative, with people invited to engage with the campaign through the sharing of photos that capture the bad condition of roads in their neighbourhood. A further TVC is to be produced in order to sustain momentum.

Project Tor2at el zefet

Client MTV Lebanon

Agency TBWA\Raad Beirut

Chief creative officer Walid Kanaan

Creative director Krix Berberian

Production house City Films

Director Jad Eid

PR and social media S